SEO, GEO & ASO · GEO
GEO (generative engine optimisation) is the work of getting your brand understood, cited and recommended when people ask AI tools for answers, in ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Claude and Copilot. We combine answer-ready content on your site, a stronger presence on the sources AI tools trust and consistent brand information across the web. It is built on solid SEO, because AI answers lean on pages that search engines already trust.
GEO
We put the questions your buyers ask to ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Claude and Copilot, and record which brands and sources each one names. That shows exactly where you are missing and who is taking your place.
Pages restructured so each question gets a clear, self-contained answer first, with the detail beneath it. Comparisons, definitions and well-sourced facts give AI tools something accurate to quote.
We identify the publications, review sites, directories, forums and comparison pages that AI tools cite again and again in your category. Then we work to earn a credible presence on them.
The same accurate facts about your business on your website, structured data, business listings, Wikidata and key profiles. AI models describe a brand more confidently when the facts agree everywhere.
Crawler access, structured data, page speed and clean rendering so AI systems can fetch and read your pages. We also check how AI crawlers are treated in your robots rules.
Regular tracking of mentions, citations, recommendations and how you are described across a fixed set of buyer prompts. Reported monthly next to your SEO results, with share of voice against competitors.
We map the prompts your buyers use and record how each AI platform answers them today, including which brands and sources it cites.
We pinpoint the content gaps, missing citations, technical blockers and inconsistent brand information that keep you out of the answer.
We improve content and structure on your site, earn mentions on the sources that shape AI answers and align your brand facts across the web.
We re-run the prompt set on a regular schedule, report changes in mentions and citations, and adjust the plan as the platforms change.
GEO works by strengthening the signals AI tools rely on when they put an answer together. Those tools combine what their model already knows with pages they fetch live, so we make your content easy to quote and get your brand mentioned on sources they trust. Consistent facts about your business across the web then help them describe you accurately.
Yes, if your buyers use AI tools to research and compare options, because ranking well does not mean you are mentioned in the answer. Good SEO gives you a head start, since AI tools draw on pages that search engines trust. What it does not cover is how often third parties mention you, how clearly your content answers questions and whether AI describes your business accurately.
They favour brands that appear consistently across trusted, relevant sources and whose own pages answer the question clearly. Tools that search the web live lean heavily on current pages, while a model's built-in knowledge reflects what was written about you before its training cut-off. Each platform weights sources differently, so visibility has to be checked platform by platform.
We track a fixed set of buyer prompts across the main AI platforms and record whether your brand is mentioned, cited or recommended. We also note how each platform describes you and compare the results with competitors to give a share of voice. Where AI tools pass referral data, we report the visits and enquiries they send as well.
Usually because the information it finds about you is outdated, inconsistent or thin. Old pages, conflicting listings and confusion with similarly named companies all lead to errors, and models may not know about recent changes. Correcting the sources helps: tools that search the web live tend to pick up fixes within weeks, while a model's built-in knowledge only changes when a new version is trained.
Ready when you are
Tell us where you are and where you want to be. We will come back within one working day with next steps.