Product discovery
We define the core use case, user journeys and feature scope for a focused first release. This keeps the build lean and the roadmap realistic.
Web & Apps · Mobile Apps
Mobile app development for iOS and Android, from idea to app store
Our mobile app development service takes a product from idea to the App Store and Google Play: research, design, build, launch and support. We create custom apps for customers and for internal teams, always starting with the problem the app needs to solve and the people who will use it. Store listings, analytics and app store optimisation are planned from the start, so the app is ready to be found as well as used.
What's included
Mobile Apps
UX and interface design
Interactive prototypes tested with real users before development begins. Designs follow Apple and Google platform conventions so the app feels native on both.
Native and cross-platform builds
Swift and Kotlin for native performance, or React Native and Flutter for a shared codebase. We recommend the approach that fits your product and roadmap.
Backend and API integration
Secure APIs, authentication, payments, push notifications and connections to your existing systems. Architecture designed to scale as your user base grows.
Testing and store submission
Automated and manual testing across devices and operating system versions. We handle App Store and Google Play submission, review and release management.
Analytics and ongoing support
In-app analytics, crash reporting and performance monitoring from the first release. Ongoing updates keep the app compatible with each new iOS and Android version.
What you can expect.
- A focused first release that solves a clearly defined problem
- An app that feels at home on both iOS and Android
- Usage and crash data available from launch day
- A maintainable codebase your business owns outright
How we run it
- Step 01
Define
Workshops and user research establish the core problem, target users, success measures and the scope of the first release.
- Step 02
Prototype
Clickable prototypes are tested with real users and refined until the core journeys are clear and intuitive.
- Step 03
Build
Development runs in short sprints with regular test builds, so you can see and use progress throughout the project.
- Step 04
Launch
Store submission, release management and post-launch monitoring, followed by a roadmap of improvements based on real usage.
Mobile Apps FAQs
A focused first version usually takes three to six months from discovery to store launch. Timing depends on the number of screens and features, whether you need a backend, payments or offline mode, and how many systems the app connects to. Releasing a smaller first version and improving it with real usage data is usually faster and less risky than building everything at once.
App development cost depends on scope, so we quote per project rather than from a fixed rate card. The main factors are native or cross-platform build, the number of features, backend complexity, integrations, design depth and the level of support after launch. Defining a lean first release is the most reliable way to control budget while still testing the idea with real users.
Go native for maximum performance or deep device features; go cross-platform to reach iOS and Android sooner from one codebase. Native apps are written in Swift and Kotlin, while React Native and Flutter share most code across both platforms. The right choice depends on the device features you need, your budget and how you plan to maintain the app long term.
Yes, we handle store submission and plan for visibility from launch day. That covers listings, keyword research, screenshots, preview video and app store optimisation (ASO) to improve organic discovery. Where paid installs make sense, Apple Search Ads can support a launch while organic rankings build. Apps are always published under your own developer accounts, so your business keeps full ownership.
Yes, every app needs regular updates after it goes live. Apple and Google release new operating system versions each year, third-party libraries need security patches, and real usage reveals improvements worth making. We monitor crashes, performance and user behaviour, then plan updates around what the data shows, with support as light or as hands-on as your team needs.
Ready when you are
Let's start from zero.
Tell us where you are and where you want to be. We will come back within one working day with next steps.