Paid social advertising that turns attention into revenue

Paid Social FAQs

• Which social media platform is best for advertising?

  It depends on who you sell to: Meta suits most consumer brands, LinkedIn suits B2B, and TikTok rewards brands that work in short video. Pinterest, Snapchat, Reddit and X each work well for specific audiences and products. We usually start with one or two platforms, prove the results and only then expand to others.

• Are Facebook and Instagram ads still worth it?

  Yes, for most consumer brands Meta remains one of the most effective places to find new customers. Its automated targeting, such as Advantage+ campaigns, works best when it is fed strong creative and accurate conversion data through the Conversions API. Results depend on your offer, margins and creative quality, so we test before committing larger budgets.

• Why do social media ads stop working after a few weeks?

  Usually because of creative fatigue: the same people see the same ads too often and stop responding. As frequency climbs, costs rise and results fall. The fix is a steady pipeline of new hooks, formats and messages, tested in a structured way, so fresh winners are ready before the current ones wear out.

• How do you track sales from social media ads?

  We pair platform pixels with server-side tracking, such as the Meta Conversions API, so sales are recorded even when browsers limit cookies. Platform figures are then checked against your own analytics and sales data, because each platform tends to credit itself generously. Where it makes sense, we also run holdout tests to see what the ads really add.

• When does LinkedIn advertising make sense for B2B?

  It makes sense when you sell to businesses and need to reach decision-makers by job title, seniority, company or industry. Clicks cost more than on other platforms, so it works best for higher-value deals where one good lead justifies the spend. We combine lead forms, thought leadership and account-based targeting to reach the right people.