Google Business Profile management
Full optimisation of categories, services, products, photos and attributes, plus regular posts and updates. Your profile stays accurate, active and ready to compete.
SEO, GEO & ASO · Local Business Marketing
Local SEO and marketing that brings nearby customers to your door
Local SEO is the work of getting your business found by people nearby when they search on Google, Google Maps and AI assistants, usually on a phone and ready to call, visit or book. We cover your Google Business Profile, map rankings, reviews, listings and local ads as one plan. Whether you run one shop or many branches, every location is managed and tracked on its own.
What's included
Local Business Marketing
Map pack rankings
Location pages, local relevance signals and on-site optimisation that improve your position in Google Maps and the local pack. Rankings are tracked across your whole service area, not from a single point.
Review generation and response
Simple systems that ask satisfied customers for reviews at the right moment, with a considered response to every review. Reviews influence both visibility and whether people choose you.
Local citations and listings
Consistent name, address and phone details across directories, maps, Apple Business Connect and Bing Places. Inconsistencies are found and fixed.
Location landing pages
A dedicated page for each area or branch with genuinely local content, not templated copies. Built to rank and to convert.
Local paid campaigns
Location-targeted search, maps and social campaigns that reach people near your premises when they are ready to buy. Spend is focused on the areas and hours that convert.
What you can expect.
- More calls, direction requests and bookings from nearby customers
- A complete, active Google Business Profile that stands out in local results
- A steady flow of fresh reviews and a reputation you manage actively
- Consistent business information everywhere customers and AI tools look
How we run it
- Step 01
Local audit
We review your Business Profile, listings, reviews, website and local competitors for every location.
- Step 02
Fix foundations
We correct inconsistent listings, complete your profiles and resolve technical issues on location pages.
- Step 03
Grow presence
We run review generation, regular profile updates, local content and, where it makes sense, local ads.
- Step 04
Report
Monthly reporting on rankings across your area, calls, direction requests, bookings and review growth.
Local Business Marketing FAQs
Claim and verify your Google Business Profile, fill in every section accurately and keep it active with photos, posts and fresh reviews. Google ranks local results on relevance, distance and prominence, so the right categories, consistent listings and strong location pages all help. Because distance depends on where each searcher is, we track rankings across your whole service area, not from one point.
Ask every happy customer at the right moment, with a direct link that takes them straight to your review form. A short message after a completed job or visit works far better than occasional pushes. Never offer incentives or post fake reviews, which break Google's policies, and reply to every review, good or bad, because people read your responses as closely as the stars.
Yes, for most businesses that serve a specific area, because the people searching are nearby and usually ready to buy. Local SEO puts you in front of them on Google Maps, in the local pack and in AI answers. A complete profile, steady reviews and accurate listings let a small business compete with larger names without matching their budgets.
Yes, each location gets its own Business Profile, landing page, listings and ranking tracking, all run from one plan. Reporting shows calls, direction requests and bookings for each branch, so you can see which sites are growing and which need attention. Shared work, such as review requests and content, is set up once so new branches get up to speed quickly.
Local SEO targets searches tied to a place, like 'plumber near me', while regular search optimisation covers searches where location does not matter. It relies on signals that general rankings do not, such as your Business Profile, reviews, map listings and distance from the searcher. Most local businesses need both, because the website still has to rank and convince, and the same local signals feed the recommendations AI assistants give for nearby businesses.
Ready when you are
Let's start from zero.
Tell us where you are and where you want to be. We will come back within one working day with next steps.