Backlink profile audit
A review of your existing links, anchor text and competitor gaps, including any risky patterns worth addressing. It shows where authority is needed most.
SEO, GEO & ASO · Link Building
Link building and digital PR that earns real authority
Link building is the work of earning links from other trusted websites to yours, which search engines read as a vote of confidence and AI tools read as evidence your brand is worth citing. We earn editorial links through digital PR, original research and genuine relationships with publishers. No private blog networks, no paid link schemes and no shortcuts that put your domain at risk.
What's included
Link Building
Digital PR campaigns
Data-led stories, expert commentary and newsworthy angles pitched to journalists and editors. Designed to earn coverage and links from publications your audience reads.
Linkable asset creation
Original research, tools, guides and visual content that other sites want to reference. Good assets keep attracting links long after launch.
Expert commentary placement
We position your people as sources for journalists on topics where they have genuine expertise. Each placement builds authority and brand awareness together.
Niche outreach
Targeted outreach to relevant industry publications, resource pages and partners. Every prospect is vetted for relevance, quality and real audience.
Unlinked mention recovery
We find existing brand mentions that do not link to you and request attribution. It is often the quickest authority win available.
What you can expect.
- Editorial links from relevant, trusted publications
- Stronger authority on the pages that drive revenue
- Brand coverage that supports visibility in AI-generated answers
- A clean link profile with no exposure to penalties
How we run it
- Step 01
Audit
We analyse your link profile against competitors to find authority gaps and the pages that most need support.
- Step 02
Ideate
We develop campaign angles, assets and outreach targets aligned to your expertise and your audience.
- Step 03
Outreach
Our team pitches journalists, editors and site owners with tailored, relevant stories.
- Step 04
Report
You see every link and placement earned, with its quality, relevance and the page it supports.
Link Building FAQs
Link building is earning links from other trusted websites to yours, which Google treats as a strong signal that your pages deserve to rank. Relevance and quality matter far more than volume: one link from a respected publication in your sector can outweigh hundreds from weak sites. Earned links also send referral traffic and introduce your brand to new audiences.
Digital PR earns coverage in online publications through newsworthy stories, data and expert comment, with links as a by-product. Traditional outreach asks site owners for a link directly, whereas digital PR gives journalists a reason to write about you. The links are editorial, so they tend to be the most valuable and durable a site can earn, and the coverage builds brand awareness at the same time.
No, buying links that pass ranking value breaks Google's spam policies and can get your site penalised or the links ignored. Cheap link packages and private blog networks are the usual culprits. We only earn links through digital PR, useful content and genuine outreach, which builds authority that lasts.
Yes, indirectly: AI tools tend to cite the same authoritative publications whose links carry the most weight in search. Coverage on those sites makes it more likely your brand is mentioned when an AI tool builds an answer. That is why digital PR sits at the heart of GEO (generative engine optimisation) as well as SEO.
There is no fixed number; it depends on how strong the pages already ranking for your target searches are. A handful of relevant editorial links often does more than hundreds of weak ones. We compare your link profile with the sites you are competing against, page by page, to see where the real gap is and how big it is.
Ready when you are
Let's start from zero.
Tell us where you are and where you want to be. We will come back within one working day with next steps.