Account audit and restructure
A full review of structure, bidding, targeting, search terms and wasted spend. We rebuild where needed so the account is easy to manage and to grow.
Paid Media · Paid Search
Google Ads management built around profit, not clicks
Paid search management means planning, building and optimising the ads that appear when people search on Google and Bing, so you reach buyers at the moment they are looking. Done well, it is the most controllable growth channel a business has; done carelessly, it is the quickest way to waste budget. We run Google Ads and Microsoft Advertising with accurate tracking, clear structure and constant optimisation towards profit.
What's included
Paid Search
Search campaigns
Keyword strategy, match types, negatives and ad copy built around commercial intent. Responsive search ads are tested continuously.
Performance Max
Campaigns structured with strong asset groups, audience signals and clean conversion data. We add guardrails and reporting visibility so automation works for you, not against you.
Shopping and feed management
Product feeds optimised for Google and Microsoft Shopping, with titles, attributes and custom labels that improve relevance. Campaigns are segmented by margin and performance.
Conversion tracking
Tag management, enhanced conversions, offline conversion imports and consent mode set up properly. Automated bidding is only as good as the data it learns from.
Landing page optimisation
Recommendations and testing for the pages your ads send traffic to. A better post-click experience improves Quality Score and conversion rate together.
What you can expect.
- Spend directed at the searches and products that generate profit
- Accurate conversion data that automated bidding can trust
- Accounts and data held in your name, with zero lock-in
- Clear reporting on cost per acquisition and return on ad spend
How we run it
- Step 01
Audit
We review account history, tracking, structure and competitors to find wasted spend and missed opportunities.
- Step 02
Rebuild
We fix tracking, restructure campaigns and set clear targets for acquisition cost or return on ad spend.
- Step 03
Optimise
Ongoing work on bids, search terms, assets, audiences and budgets, guided by data rather than routine.
- Step 04
Scale
Once performance is stable, we expand into new keywords, products, markets and campaign types.
Paid Search FAQs
Usually yes, once your spend is large enough that wasted clicks and weak tracking cost more than the management. Google Ads rewards accurate conversion data, careful structure and constant attention to search terms, which takes time to do well. A specialist also keeps up with platform changes, such as new campaign types and automated bidding, so your budget is not left on default settings.
They can work well if you have reliable conversion tracking, strong creative assets and enough conversions for the automation to learn from. Performance Max serves ads across Search, Shopping, YouTube, Display, Gmail, Discover and Maps from one campaign, which makes control and reporting harder. We run it with clear guardrails, such as brand exclusions and negative keywords, and compare it against standard campaigns.
Often yes, once Google Ads is working well, because Microsoft Advertising reaches extra searchers with less competition. Its ads appear on Bing, Microsoft Edge, Copilot and partner sites, with an audience that leans towards desktop and professional users. Campaigns can be imported from your existing Google account, so testing it is relatively quick.
Compare the revenue or lead value your ads generate with what you spend, using conversion data you trust rather than clicks. That means tracking sales and qualified enquiries properly, including offline conversions when deals close by phone or in person after the click. We agree a target cost per acquisition or return on ad spend at the start and report against it every month.
You should, and with us you always do: the accounts, data and conversion history stay in your name. We work inside them through managed access, so if we ever part ways nothing is lost and you keep every campaign. Be cautious of any agency that runs ads from its own account, because that history disappears when you leave.
Ready when you are
Let's start from zero.
Tell us where you are and where you want to be. We will come back within one working day with next steps.