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Zero

SEO, GEO & ASO · SEO

SEO services that grow organic traffic and leads

SEO (search engine optimisation) is the work of improving how your website ranks on Google, so the people looking for what you sell find you, visit and get in touch. We run it as a long-term programme: technical health, content built around real demand and authority that search engines trust. It is also the foundation for GEO (generative engine optimisation), because AI answers lean heavily on pages that already rank well.

What's included

SEO

01

Technical SEO audit

A full crawl of your site covering indexation, architecture, Core Web Vitals, structured data and internal linking. Issues are prioritised by impact so engineering time goes where it counts.

02

Keyword and intent research

We map the searches your buyers actually make at every stage, then group them by intent. The result is a clear plan of which pages to build, improve or merge.

03

On-page optimisation

Titles, headings, copy, schema and internal links tuned page by page. We write for people first and make sure search engines can read every signal.

04

Content strategy and production

Editorial plans and briefs built from search demand, written by specialists who know your sector. Every piece has a target query, a purpose and a place in your site structure.

05

Authority building

Earned links and digital PR that strengthen the pages that matter commercially. Relevance and quality always come before volume.

06

Reporting tied to revenue

Monthly reporting on visibility, traffic, enquiries and revenue from organic search. We show what moved, why it moved and what we are doing next.

What you can expect.

  • Organic visibility that keeps building long after each piece of work ships
  • A technically sound site that search engines crawl, understand and trust
  • Content mapped to what buyers search for, not vanity keywords
  • Reporting that connects organic search to leads and revenue

How we run it

  1. Step 01

    Audit

    We review your site, analytics, competitors and search landscape to find what is holding growth back and where the biggest opportunities sit.

  2. Step 02

    Strategy

    You receive a prioritised roadmap covering technical fixes, content and authority, with clear owners and timelines.

  3. Step 03

    Execution

    Our specialists implement the roadmap month by month, working alongside your team or directly in your CMS.

  4. Step 04

    Measure and refine

    We track performance against agreed goals and move effort towards whatever is producing results.

SEO FAQs

  • Most sites see early movement within three to six months, with stronger gains building over six to twelve months. The timeline depends on your site's technical health, its existing authority, the competition in your market and how quickly changes are implemented. On an established site, technical fixes often show results first, while new content and links take longer to mature.

  • SEO helps your pages rank in search results, while GEO helps your brand get cited and recommended inside AI-generated answers. The two overlap heavily, because tools such as ChatGPT and Google AI Overviews lean on pages that are crawlable, well structured and already trusted in search. The main difference is that GEO also depends on how often trusted third-party sources mention your brand.

  • SEO services cover everything needed to rank: technical fixes, keyword research, on-page changes, content and link building. They should also include reporting that ties organic performance to enquiries and revenue, not just rankings. At Zero, all of it runs as one programme, delivered by a senior team that takes the time to understand your business.

  • No, and you should be wary of anyone who promises one. Google controls its own algorithm and updates it constantly, so no agency can secure a specific position. What a reputable team can commit to is a clear strategy, consistent work and honest reporting against goals you agree together at the start.

  • Yes, we run SEO across several countries and languages, including English and Spanish-speaking markets. That covers hreflang set-up, market-specific keyword research and content written for local search behaviour rather than translated word for word. Each market gets its own priorities, because people search differently from one country to the next.

Ready when you are

Let's start from zero.

Tell us where you are and where you want to be. We will come back within one working day with next steps.