Marketing audits that show you the truth.

A full review of the technical, content and authority factors behind your Google rankings.

• Indexation, crawlability and site architecture
• Keyword rankings, visibility trends and missed opportunities
• On-page optimisation of titles, headings and metadata
• Content quality, depth and match with search intent
• Backlink profile strength and risk
• Competitor visibility and share of search

A detailed findings report with a prioritised action plan ranked by impact and effort, presented on a walkthrough call with your team.

A deep crawl of your site to find the technical issues holding back indexing and rankings.

• Crawl errors, redirect chains and broken links
• Indexation, canonicalisation and duplicate content
• XML sitemaps, robots.txt and crawl efficiency
• Structured data and schema validation
• JavaScript rendering and mobile-first indexing
• Hreflang, international setup and server log analysis

A technical report with issue-level detail and a prioritised fix list your developers can work through, explained on a walkthrough call.

A GEO (generative engine optimisation) review of how AI assistants describe, cite and recommend you.

• How ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews describe and cite your brand
• Entity consistency: the same name, services and facts across your site, profiles and directories
• Crawler access for AI bots such as GPTBot, ClaudeBot and PerplexityBot
• Citation-worthy content: clear answers, original information and quotable pages
• Structured data and schema that help AI systems understand your business
• Competitor share of AI answers for your priority questions

A GEO report showing how often you are mentioned and cited compared with competitors on each AI platform, with a prioritised action plan and a walkthrough call.

A review of the links pointing to your site, their quality and risk, and gaps against competitors.

• Referring domain quality, relevance and authority
• Toxic, spammy or manipulative links and penalty risk
• Anchor text distribution and over-optimisation
• Lost and broken backlinks worth reclaiming
• Link gap analysis against your main competitors
• Internal linking and authority flow to priority pages

A backlink report with disavow recommendations where needed and a prioritised link acquisition plan, reviewed together on a walkthrough call.

A check of the signals that decide whether you appear in Google Maps and local searches.

• Google Business Profile completeness and category selection
• Name, address and phone consistency across directories and citations
• Review volume, rating, recency and response handling
• Location pages and local on-page optimisation
• Local pack and map rankings across your target areas
• Apple Business Connect and Bing Places listings

A local visibility report with a prioritised action plan for each location, walked through on a call with your team.

An inventory of every page you publish, scored for performance, quality and search intent.

• Full content inventory with traffic, rankings and conversions per page
• Thin, outdated or underperforming content
• Keyword cannibalisation and overlapping pages
• Topical coverage gaps against competitors
• E-E-A-T signals, authorship and source quality
• Content structure for featured snippets and AI citations

A page-by-page inventory with keep, update, merge or remove recommendations and a prioritised content plan, presented on a walkthrough call.

A review of your Google Ads account to find wasted spend and missed conversions.

• Account and campaign structure, including Performance Max
• Keyword match types, search terms and negative keywords
• Bidding strategies, budget allocation and impression share
• Ad copy, assets and landing page relevance
• Conversion tracking accuracy and attribution settings
• Wasted spend and quick-win opportunities

An account health report highlighting wasted spend, with a prioritised optimisation plan presented on a walkthrough call.

A review of your Meta, TikTok and LinkedIn ad accounts, from targeting to creative.

• Campaign structure, objectives and budget allocation
• Audience targeting, exclusions and overlap
• Creative performance, fatigue and testing approach
• Pixel, Conversions API and event tracking setup
• Attribution windows and reporting accuracy
• Funnel coverage from prospecting to retargeting

A cross-platform report with creative and targeting recommendations and a prioritised action plan, reviewed on a walkthrough call.

An assessment of your organic social presence, content, engagement and competitive position.

• Profile completeness, branding and consistency across platforms
• Content mix, formats and posting frequency
• Engagement quality, reach and audience growth trends
• Audience demographics against your target customer
• Competitor content and share of conversation
• Community management, response times and social listening

A channel-by-channel report with content and platform recommendations and a prioritised action plan, presented on a walkthrough call.

A review of how visitors move through your site and where they drop off before converting.

• Conversion funnel analysis and drop-off points
• Heatmaps, scroll depth and session recordings
• Navigation, information architecture and page hierarchy
• Calls to action, forms and checkout friction
• Mobile usability and accessibility
• Trust signals, messaging clarity and value proposition

A UX and conversion report with annotated screenshots and a prioritised testing roadmap, walked through on a call with your team.

A site speed audit of loading, responsiveness and visual stability on real devices.

• Largest Contentful Paint (LCP) and server response times
• Interaction to Next Paint (INP) and JavaScript execution
• Cumulative Layout Shift (CLS) and unstable page elements
• Image, font and third-party script optimisation
• Chrome UX Report field data compared with lab tests
• Caching, CDN and hosting configuration

A performance report with template-level diagnostics and a prioritised fix list for your developers, explained on a walkthrough call.

An ASO audit of your store listings, keywords, ratings and conversion on iOS and Android.

• App title, subtitle and keyword field optimisation
• Keyword rankings and search visibility on both stores
• Icon, screenshots and preview video conversion
• Ratings, review sentiment and response strategy
• Category rankings and competitor benchmarking
• In-app events, custom product pages and store listing experiments

An App Store and Google Play report with a prioritised ASO action plan, presented on a walkthrough call with your team.

A check that your analytics, tags and conversion tracking are accurate and trustworthy.

• GA4 configuration, events and key events
• Google Tag Manager container structure and tag firing
• Conversion tracking across ad platforms, including server-side setup
• Consent mode and cookie compliance
• UTM conventions and channel attribution
• Data discrepancies between analytics, ad platforms and CRM

A tracking report listing every issue found, with a prioritised remediation plan and measurement framework, reviewed on a walkthrough call.

A review of your CRM data, pipelines and automations to find leaks, duplication and manual work.

• Data quality, duplicates and missing fields
• Pipeline stages, deal hygiene and forecasting accuracy
• Lead routing, scoring and speed of follow-up
• Existing workflows, broken automations and manual workarounds
• Integrations with website, marketing and finance tools
• User adoption, permissions and reporting

A CRM health report with a prioritised clean-up and automation plan, presented on a walkthrough call with your team.

A side-by-side analysis of your competitors across search, AI answers, paid media and social.

• Organic keyword overlap and content gaps
• Paid search and paid social ad activity
• Backlink profiles and authority comparison
• Social presence, content and engagement
• Positioning, messaging and offer comparison
• Share of AI answers and citations (GEO) for your priority topics

A competitive landscape report identifying gaps and opportunities, with a prioritised action plan and a walkthrough call.